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    We’ve made careers developing outstanding events and meetings. Below is a sampling of our experience.

    National sales meetings Incentive events Key opinion leader focus groups Bi-directional live broadcasting Awards ceremonies Satellite events CME Spouse tours 15+ simultaneous breakout sessions Team building 200+ speaker management Celebrity speaker procurement Entertainment City-wide shuttle bussing Pharmaceutical and device training meetings

    Expo Events for a National Association’s Annual Meeting

    Client: 39,000-member, non-profit medical society comprised of physicians, nurses, nurse practitioners, physician assistants, pharmacists and practice managers.

    Expo Floor Learning Destinations: Annual, recurring, 3-day, multi-vendor learning destinations located on the expo floor of an annual meeting. Attracts a combined 6,000+ attendees in Chicago, New Orleans and Atlanta. Innovative, hands-on destinations generate traffic on expo floor and provide interactive, educational experiences for attendees.

    • Project management
    • Customized iPad® surveys
    • RFID tracking
    • Moderator script writing
    • Agenda development
    • Partner solicitation for revenue generation
    • Vendor management
    • Partner brand identity management
    • VIP reception and tours
    • Post-event website showcasing session recordings
    • Content development for marketing collateral
    • Speaker management
    • Floral
    • Directional and promotional signage
    • Invoice analysis

    Download our PDF to see Event Marketer’s April 2011 issue that showcases how projects like learning destinations are evolving the expo floor.

    Download Now!

    I never cease to be impressed by Eileen’s dedication and tireless efforts to ensure the success of our programs. She kept us on track and kept all the plates spinning throughout the process.

    Series of Customer Interaction Events in a Unique Venue

    Client: A renowned, international staffing and recruiting company with a nationwide network of more than 500 branch locations in the United States.

    Clipper Tour USA: 21-day client networking program on a Dutch sailing vessel traveling to Baltimore, New York and Boston. Staff interacted with existing and prospective clients in a unique and relaxed atmosphere, generating new business leads and boosting employee morale.

    • 26 consecutive outdoor events
    • Custom online registration and detailed reporting
    • Volunteer management
    • Abide by Coast Guard regulations
    • Custom food and beverage menus with international flair
    • Invitation and materials distribution and design
    • Customized give-aways
    • Timeline management
    • Increased attendance from previous years

    Working with Kaili is a delightful experience. She takes the time to understand her clients’ needs and outperforms their expectations. Kaili uses her years of experience to ensure each event she is affiliated with runs seamlessly. She is truly a professional in her field, and a pleasure to work with.”

    International Medical Education Meeting with Live Case Transmissions

    Client: Premier hospital for women’s health and a leader in providing state-of-the-art surgical service.

    First year symposium became largest meeting for endometriosis in the United States: 58 world leaders in endometriosis delivered the latest science to 475 attendees from around the globe over three days.

    • International live case transmissions
    • Educational grant submissions and exhibit and marketing sales
    • Onsite management of 20 staff
    • Tradeshow management
    • Custom online registration and detailed reporting
    • Site selection and contract negotiations
    • Reception and VIP dinners
    • Marketing plan and implementation
    • Web design and collateral development
    • Continuing medical education
    • City tours
    • Enduring online materials
    • Air and ground transportation
    • Management of 58 speakers
    • Abstracts
    • Financial analysis
    • Set design

    This meeting was truly a unique symposium for endometriosis in the United States. Download Northside Hospital’s press release to learn more.

    Download Now!

    Thank you to you and your team who were simply world class! There is no effort involved in praising your stupendous execution of this conference.

    The congress staff was a joy to work with, very communicative and responsive to our needs.

    It was such a fabulous organization both scientifically and socially… I really enjoyed my days in Atlanta. The team achieved the organization without fault, it was absolutely perfect!

    Business Development for Non-Profit Research Institute

    Client: Private, non-profit, preclinical research institute.

    Business development for live case transmissions at annual meeting: Developed concept and proposal, estimated ROI, and negotiated on client’s behalf. The live cases showcased the institute’s research capabilities to their core audience.

    • Develop proposal documents
    • Income and expense budgeting
    • Contract negotiations
    • Manage planning calls with client’s and meeting’s stakeholders

    I’ve known Eileen Roehl for many years now. I trust her completely with a conference of any size or detail. I have been in the Education and Training arena for over 15 years and Eileen’s combination of understanding, ability, creativity, and attention to detail make her an obvious “go-to” resource for any event.

    Regional, 100-Person Educational Conference

    Client: Premier hospital for women’s health and a leader in providing state-of-the-art surgical service.

    Previously retired 2-day meeting: Rejuvenated meeting through revitalized marketing tactics, agenda, location and speakers.

    • Full marketing plan development and implementation
    • Speaker procurement and management
    • Continuing medical education
    • Revenue generation through educational grants and exhibit booth sales
    • Agenda development
    • Ground transportation
    • Collateral development
    • Onsite management
    • Tradeshow management

    Exhibitor pre-meeting materials were excellent; rivaled materials provided by larger national conferences.

    Eileen and Kaili were a pleasure to work with and very organized.

    Consulting For Other Meeting and Event Management Companies

    Client: Third-party, independent planning companies.

    Create efficiencies and improve staff knowledge: We assist third-party and independent planning companies with pre-planning and onsite services, allowing them to better serve their clients.

    • Project management and pre-planning services
    • Budget review and modification
    • Work onsite as an extension of the existing team
    • Creation of template planning documents
    • Post-event analysis
    • Training of internal team

    Our internal team learned so much from Murfee Group team throughout the planning process.

    I found the Murfee group not only met our expanding needs, but exceeded our expectations with respect to customer service, professionalism and effective communications.

    I’ve known Eileen Roehl for many years now. I trust her completely with a conference of any size or detail. I have been in the Education and Training arena for over 15 years and Eileen’s combination of understanding, ability, creativity, and attention to detail make her an obvious “go-to” resource for any event.

    Our internal team learned so much from the Murfee Group team throughout the planning process.

    Working with Kaili is a delightful experience. She takes the time to understand her clients’ needs and outperforms their expectations. Kaili uses her years of experience to ensure each event she is affiliated with runs seamlessly. She is truly a professional in her field, and a pleasure to work with.

    I never cease to be impressed by Eileen’s dedication and tireless efforts to ensure the success of our programs. She kept us on track and kept all the plates spinning throughout the process.

    I’ve worked with Kaili on multiple programs and each time, she brings fresh ideas and a can-do attitude.

    Thank you for working so diligently on WSE. As a result of your ideas and hard work, there has been a great response from people around the world. The meetings were well organized and the details were
    meticulously scrutinized
    . The symposium was a success and met my high standards.

    Murfee Group really does care about their clients’ meetings like their own.

    I thank you whole-heartedly for your great efforts. WSE would not have been successful without your planning.

    I’m so glad we hired the Murfee Group, our scope of work increased as the project evolved and the Murfee Group was able to grow with it without skipping a step.

    Working with Kaili has been ideal. She knows what needs to happen and gets it done… with a smile.

    Eileen is a pro – one of the best planners in the business. She has a wide scope of contacts that allows her to seamlessly plan any meeting, event or tradeshow anywhere in the country. You have to hire Murfee Group!

    They are so responsive and intuitive. I would see a problem on site, and then I would find out the Murfee Group already had a solution in progress. Murfee Group made the event effortless and enjoyable.

    It’s obvious that Kaili truly cares about her clients. She is prompt, easy to work with and goes out of her way to make sure the clients are taken care of.